Two bulls on a hill

Two bulls sitting on top of the hill. The younger bull looks at the older bull and says, “Hey, lets run down the hill and get one of those cows.”

Older bull says, “No, let’s walk down there and we’ll get them all.”

Notice the difference?

You can either run into the market hoping to land one customer. OR you can research your target market and build a compelling message that will draw in a large catch.

Landing a whale takes longer than catching a small fish. How long can you eat off of a small fish? How long can you eat off of a whale.

Fish for whales. Not small fish.